Rolex x Jerry Pate – Vintage Ad
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Rolex x Jerry Pate – Vintage Ad
“The hands, Jerry Pate. The watch, Rolex.”
This black-and-white ad spotlights Jerry Pate's wrist wearing a Rolex Datejust, accompanied by a golf ball in hand—symbolizing precision, performance, and prestige.
Headline:
“When you finally get to where you’re going, we’ve got your watch.”
The ad copy emphasizes craftsmanship, legacy, and reward—connecting Rolex ownership with reaching the pinnacle of success, like winning the U.S. Open.